Artificial Intelligence (AI) Policy

Date Effective: February, 2025

Transparency and Trust

Artificial Intelligence (AI) is a powerful tool—one that’s rapidly transforming how we work and create. We recognize that trust hinges on honesty, so we remain open about our AI usage.

Some people judge anyone using AI, while others fully embrace it. Our stance is simple: transparency over moralization. People just want to know what’s real and what’s not!

Default AI Involvement Across The Intuitive CEO Podcast Brand:

We're thrilled to embrace cutting-edge tools like Artificial Intelligence to help us craft content that’s fresh, thought-provoking, and (most importantly) useful for you.

This policy outlines our use of Artificial Intelligence (AI) in creating and distributing content. The goal is to be fully transparent about when, how, and why AI is used, so you know exactly what to expect.

How We Define the Labels:

Original Genius (OG) - This label means that the creative work (content, design, video, teaching) was fully created by Christie Turley or another human on her team, from idea to execution.
AI-Assisted - This label means that AI tools & LLM models were used to help organize, edit, and/or curate the content you see. Either Christie Turley or another human did 50% or more of the work involved.
AI-Generated - This label means that the majority of this work was done with the help of AI. This may include the idea, the organization, the content, and/or the execution. More than 50% of the work was handled by AI.

By default, we use AI tools in the following ways:

Written Content: All personal emails and posts are OG, unless otherwise noted. For research, ideation, editing, and polishing, it's typically AI-Assisted.
Design, Photos & Imagery: Primarily OG except for minor touch-ups with AI-based photo editing tools.
Audio & Video: Audio in video and audio remains OG, unless specifically stated otherwise. Transcripts are often AI-Assisted for automatic transcripts and also light polishing like removing filler words (uh's and um's) with editing software.
Coaching: All OG, except AI-assisted to help with curating advice, making lists & tools, distilling down complex topics.
Course Creation: All videos, screenshares, and teaching videos with Christie Turley teaching are OG, except with some light editing, transcription and course outlines are AI-Assisted.